Meet Chip, the Fan Caddie! I am the product lead of LIV Golf’s Fan Caddie, a first-of-its-kind AI fan companion powered by Salesforce Agentforce technology. Built to transform LIV data, content, and storytelling into an interactive fan experience that deepened engagement with the league while creating new opportunities to drive ticket sales, merchandise discovery, and overall monetization.
AI Fan Companion
First-of-its-kind AI-powered fan companion built with Salesforce Agentforce technology, transforming league data, content, and live insights into an interactive experience designed to deepen fan engagement and drive monetization.
Event Discovery & Ticketing Integration
Integrated ticketing and event discovery experiences directly into key fan journeys, guiding users to tournament details, hospitality offerings, and schedules.
Personalized Fan Engagement
Created an interactive fan experience that delivered real-time answers, event updates, player information, and curated content through dynamic prompts and conversational AI, making it easier for fans to explore and connect with the LIV Golf brand.
Stats & Performance Insights Integration
Integrated player, team, and tournament data experiences that surfaced live stats, custom insights, and performance analysis through interactive visualizations and leaderboards designed to deepen fan engagement.
Commerce Integration
Integrated shoppable experiences directly into Fan Caddie conversations, allowing fans to seamlessly discover and purchase team merchandise through personalized recommendations, live content, and player-driven storytelling moments.