My ecommerce experience spans a broad range of industries and product types. Including apparel, collectibles, flower arrangements, pre-sale and made-to-order products, and consumable packaged goods. I’ve worked across diverse ecommerce experiences focused on optimizing product discovery, customer journeys, merchandising strategy, and conversion-driven digital experiences.
Barstool Sports Ecommerce
Managed Barstool’s e-commerce environment across 20+ content brands and 5 Shopify stores. Succeeding to expand brand presence, gain new customers, achieve revenue goals, and optimize the brands digital presence.
● Ideated new products that fit the Barstool brand and our growing & evolving audience.
● Worked cross functionally to coordinate all steps for successful product launches, promotions, and partnerships.
● Oversee all new launches on the site to ensure proper set up from the merchandising, operations, customer experience & creative teams.
H.Bloom Luxury Floral Ecommerce
Spearheaded e-commerce growth through digital marketing and business development strategies. Increased sales attributed to marketing by 60% year over year and overall e-commerce sales over 200% in less than 3 years.
● Managed all areas of digital marketing for the brand; email marketing, social content, paid ads, SEO, product development, e-commerce promotions and merchandising.
● Lead all e-commerce merchandising plans and improvements; coordinating collections, landing pages, product assortment, homepage design.
FOCO Ecommerce
A part of the team that launched the brands e-commerce and digital marketing platform that drove significant new revenue for the company.
● Managed product operations for the e-commerce platform; descriptions, photography, size and material details, etc.
● Coordinated marketing campaigns; managing social assets, site design updates, and email marketing calendar.
● Optimized e-commerce performance through creative brand strategy. Capitalizing off trends and viral moments.
