Early in my career I drove CRM strategies and social content partnership initiatives; focused on increasing fan engagement, retention, and revenue growth. Integrated data-driven strategies across digital touchpoints, analyzing user behavior and performance trends to identify conversion opportunities, personalize experiences, and create more meaningful connections between brands and audiences.
CRM Strategies & Email Marketing
Analyzed email marketing performance data, tracking customer engagement, click-through behavior, and conversion trends to create more impactful campaigns that drove engagement and revenue growth.
Social Content & Partnerships
Led social content partnerships and creative campaigns focused on bringing engaging content to audiences, growing followers, and finding new ways to connect brands with fans online.