Event Commerce & Ticketing Experiences
Built and optimized digital ticketing journeys for LIV Golf that transformed the purchasing process into an extension of the event experience. Guiding fans to the right ticket types through storytelling, clear pricing visibility, and content-driven moments designed to build excitement, engagement, and conversion.
Digital Commerce & Product Discovery
Led digital commerce and product discovery initiatives for LIV Golf, integrating Shopify-powered product carousels into league and team experiences to create more dynamic and personalized shopping journeys. Focused on strategic product placement, branded storytelling, and surfacing key product information to increase merchandise visibility and support stronger ecommerce performance.
Player Commerce Experience & Shoppable Integrations
Created seamless “shop the look” journeys that allowed fans to discover and purchase apparel and merchandise tied to their favorite players. Blending storytelling, personalization, and commerce to increase fan engagement and conversion.
Digital Platform Experience & Product Optimization
Oversaw ongoing development and enhancements across LIV Golf’s primary digital platforms. Helping shape fan-focused experiences through improved storytelling features, content integrations, and streamlined access to key league information such as: standings, leaderboards, schedules, and event coverage.
LIV Golf 2025-2026
Partnered closely with design and development teams to evolve the LIV Golf digital experience through data-driven decision making, platform optimizations, and iterative feature improvements focused on usability, engagement, and overall site performance.
LIV Golf April 2026
Leaderboard & Schedule Experience Optimization
Optimizing key fan journeys to make event schedules, player standings, and tournament information more intuitive, engaging, and accessible across web and mobile experiences. Focused on improving navigation, surfacing priority content, and creating streamlined user flows that increased fan engagement throughout live events and season coverage.
Integrated dynamic video content, localized event branding, and market-specific themes throughout event modules and landing pages to create more immersive fan experiences and stronger connections with audiences across global tournaments.
In-App Experience & Feature Development
Designing and evolving in-app experiences that made fan interactions more engaging, intuitive, and connected throughout the LIV Golf ecosystem. Focused on developing new features, optimizing mobile user flows, and integrating interactive content experiences that increased engagement, content discovery, and real-time participation during live events and season coverage.
In-App Event Schedule Navigation
An optimized in-app event schedule experiences that made it easier for fans to explore tournaments, navigate the season calendar, and quickly access key event details across mobile platforms.
Video & Event Content Experience
Dynamic video highlights, round recaps, and event storytelling modules directly into tournament pages to keep fans engaged throughout live competition.
Ecommerce Product Management & Conversion Strategy
Ecommerce product management with a focus on creating seamless shopping journeys that guided users toward product discovery and purchase.
Worked across navigation systems, promotional modules, merchandising strategy, and onsite user flows to improve usability, surface priority products, and drive stronger customer engagement and conversion outcomes.
